GT Home Services is a family-owned HVAC company in Brampton, founded in 2017. It installs, repairs and rents furnaces, air conditioners, heat pumps, water heaters, water filters and softeners across Brampton and the GTA, and offers monthly rental plans as well as outright purchase. This HVAC website case study covers four weeks of work that took its site from 51 pages to 90 and made every claim on it one the company can back up.
What we found
We audited the site on September 3, 2026. The design was sound; the problems were underneath it:
- Dead links in the sitemap: 13 of the 48 URLs it gave Google returned a 404 page, more than a quarter of the list.
- Near-duplicate city pages: nine of the twelve furnace city pages were the same template with the city name swapped, so Google had little reason to rank any of them.
- Key information with no page of its own: About, FAQ, financing, commercial work and service areas lived in pop-ups on the homepage, and there were no repair or rental pages at all.
- A heavy homepage: about 480 KB of HTML, with seven images embedded directly in the page code.
- Claims nobody could prove: the Google rating shown three different ways, a years-in-business figure older than the company, rebate programs that had closed in 2024, a gas licence class that does not exist in Ontario, and “#1” claims.
What we built
We kept the company's existing static site on Netlify and rebuilt it from the inside, in eight releases between October 9 and November 4, 2026. Each one was reviewed on a staging copy and approved in writing by the owner before it went live.
- Accuracy first. The first release checked every claim against a document: the company's TSSA registration, its insurance certificate and its incorporation date. What could not be proven came off, one Google rating replaced three, and a privacy policy link went on every form.
- A clean structure. A rebuilt sitemap, 31 redirects, 18 duplicate city pages folded into stronger ones, one shared header and footer, and a homepage cut from about 480 KB to about 180 KB by moving images to WebP and pop-ups to real pages.
- 57 new pages. Fifteen city hubs from Mississauga to Oshawa, each written from Statistics Canada census data, regional water hardness reports and local heating rules; repair pages for furnaces, air conditioners, heat pumps and water heaters; five rental pages, including one for homeowners switching providers; and About, FAQ, service areas, financing and commercial pages.
- Honest pricing. At the owner's request, every installation and rental price now carries a note that it covers standard installation, with any extra work quoted before the job starts.
- A rebate checker. The closed programs gave way to the current federal heat pump rebate and an eligibility checker on the financing page, backed by 23 automated tests.
- Measurement. Google Analytics now records calls, emails, quote requests and leads, so the next round of work is decided on data.
The results
- From 51 pages to 90, with every retired page redirected to its replacement.
- A sitemap Google can trust: 87 URLs, all returning 200, against 48 with 13 dead before.
- All 87 sitemap URLs indexed by Google as of November 6, 2026.
- Zero crawl errors, broken internal links or duplicate titles in the November 5 site check.
- No more sideways scrolling on phones: as many as 12 pages scrolled sideways at phone widths before the fix; none do after it.
See the live site in our portfolio, or visit gthomeservices.ca.
What it means for your HVAC business
Most HVAC websites do not need a new design to start working. They need the dead links gone, a real page for every service and city, and claims a customer or a regulator can check. If you run an HVAC, plumbing or trades company in the GTA, see how we build websites for HVAC companies, or ask for a free website audit and we will tell you what yours needs first.